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Lattices of Meaning: Transmedia as Metapoetry
Poetry is one of my great loves. There is little that can compare with reading the perfect line. When words are laid with overlapping meanings and transcendent imagery, my brain lights up and purrrrrrs . Well-executed transmedia does the same brain sparking thing. I'm slightly embarrassed that it took me so long realize the similarities. Transmedia is Meta-Poetry Think about what poetry does : It bends language until it glows. It stacks two images in a way that creates a thir
Chris Masson
Dec 9, 20252 min read


7 Critical Worldbuilding Principles for Transmedia-Ready IP
Introduction In the entertainment industry, transmedia isn’t a buzzword, it’s a strategy for longevity. A successful IP must thrive beyond a single platform. If we want our worlds to stretch across media, across years, and across communities of fans, we need to design them with expansion in mind from day one. Here are seven worldbuilding principles that ensure your IP invites curiosity, welcomes collaboration, and remains future-ready. These elements–unlike so many other fac
Chris Masson
Oct 29, 20256 min read
Put an arc on it!
I’m a bit obsessed with giving every character some kind of arc. There are a lot of reasons why I feel this is good craft, and I doubt...
Chris Masson
Aug 20, 20252 min read


Parsing Signal & Noise in the Medium's Message - AI, McLuhan & Media pt.8
🔍 Everyone's Asking the Wrong Question About AI Most conversations about AI focus on who is using it and what they’re making. Since The...
Chris Masson
Aug 14, 20252 min read


Control Points in the Idioverse - AI, McLuhan & Media pt.7
Ok... I've been letting my mind wander through some pretty abstract ideas, but I think I might be on to something concrete here... In my...
Chris Masson
Aug 13, 20252 min read


Idioverse's Unstable Ground - AI, McLuhan & Media pt. 6
I've been thinking more about Jeff Gomez 's vision of an AI-driven entertainment platform that creates (or co-creates?) custom narrative...
Chris Masson
Aug 11, 20252 min read


The Idioverse Cometh - AI, McLuhan & Media pt. 5
☠️ The Metaverse is dead... here comes the Idioverse! I've been writing about AI, and in particular an AI-powered platform delivering...
Chris Masson
Aug 9, 20252 min read


Begging for transmedia: Outward
Vulnerability. How many RPGs have that as their emotional core? When you play Outward by Nine Dots Studio published by Deep Silver ,...
Chris Masson
Aug 7, 20252 min read
Begging for transmedia: Against the Storm
This is a new feature I'm starting where I examine the transmedia potential of an IP that I love. When a game makes you wonder about the...
Chris Masson
Aug 7, 20252 min read


is u AI literate? AI, McLuhan & Media pt.4
Total AI Slop 📚 Marshall McLuhan observed that every new medium demands a new literacy. I've heard moving pictures of locomotives scared...
Chris Masson
Aug 7, 20252 min read


Will AI Make Us Dumb? AI, Media & McLuhan pt. 3
The Impact of AI on Human Cognition Fellow millennials, how many phone numbers did you used to have memorized? Since getting a cell...
Chris Masson
Jan 31, 20252 min read
Double Edged Retrieval: AI, Media & McLuhan pt.2
In my last post, I explored Marshall McLuhan’s idea that the content of new media mimics the old, and how AI fits into that pattern. Now,...
Chris Masson
Jan 28, 20252 min read


AI as a New Media: a McLuhan-Inspired Examination
Jeff Gomez--a transmedia hero and visionary if ever there was one--recently shared a compelling idea: “Artificial Intelligence will...
Chris Masson
Jan 28, 20252 min read
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